With a nearly 350% increase in value in less than a decade, the shoe market is hot. This book is dedicated to the shoes that changed the game - not necessarily the game of basketball, but the game of sneaker fanaticism. And for those who think it all began with M.J.’s Air Jordans - not exactly. There are plenty of other shoes that made a squeaky mark on history.
WHY WE LOVE SNEAKERS • “IT’S GOTTA BE THE SHOES!”
1970s • NBA CHAMPIONS WALT “CLYDE” FRAZIER AND KAREEM ABDUL-JABBAR PAVED THE WAY
1980s • THE DECADE STARTED WITH MAGIC VS. BIRD, BUT WAS DOMINATED BY AIR JORDAN
1990s • SNEAKER CULTURE BLOOMS AND SHOE DESIGNERS ADJUST TO A NEW BREED OF PLAYER
2000s • IN THE 21ST CENTURY, SNEAKERS ARE DESIGNER FOOTWEAR
Air Jordans
PHOTO CREDITS